10/5/2021 0 Comments What are local SEO’s benefits?Local SEO can help your business rank higher in search results
Local SEO is a form of search engine optimisation that helps increase the visibility of your business in local search results. Local SEO is a great way to boost your business because it focuses on your business’s location and the types of customers who are in your area. It can help your business rank higher in search engines like Google, Yahoo, and Bing. Before you start your local SEO project, you first need the basics. You need some basic knowledge in SEO including the creation of unique content that’s targeted to each result on the search engine results page. There are other factors described below that local SEO can influence, but these are the core basics. My website needs to be unique to rank in Google local search. Google’s goal is to display the most relevant local results to the user. Journalists in Boston are not interested in Cambridge’s jewelry store. Google won’t rank Cambridge’s jewelry store with their local results unless they create a website that’s designed to please the Massachusetts journalists. I’m not saying that crafting your product or services with uniquely crafted content is the secret to success. Hard work, time, and money are required to rank the high-traffic local search result pages. However, if your product or service is unique to your geographic region, that’s helpful for Google since users will be more distracted by localized content. There’s a lot of hubbub about having local landing pages on your website as opposed to your main website. Some business owners believe the main website needs to have a branded landing page associated with it for added ‘branding’ and SEO benefit. But Google states that having a local landing page without branding isn’t considered a benefit. Google also states that this strategy only leads to repetition on the landing page of your main website, which isn’t the goal of local rankings. In other words, a local landing page isn’t a good idea if it’s solely dedicated to selling your services or products, as this isn’t an appropriate form of local marketing. Local SEO helps you connect with potential customers If you own a business, no matter what kind of business, you should be using local SEO. This is because local SEO helps you connect with people who are interested in your business and in your area. If you aren’t using local SEO, then you’re missing out on a lot of great opportunities. What is local SEO? Local SEO is the practice of optimising the websites of a business online by working with its most important local visitors – people who live in or visit the area where your business is located. Using SEO friendly tactics to support local customers is an important way to rank higher in search results. It can help bring in more customers, or even convert them to customers. For people like us, this is the world in which we live and work. Some people may be wondering: “Imagine all the extra traffic and more clients we could have if we just focused on local SEO!”, and that’s where I, my colleagues and I come in. I’m going to explain how local SEO can benefit your business and some good alternatives to set you on your way to success. When people search Google with their keywords, they’re often looking for the best result from the search engines at the moment. A related topic is a interesting tool for Google, and Google uses this information to select and present the results it thinks are the most relevant. So, a related topic is a page that provides information about a related topic, or that gives an overview of similar topics. For example, the Related Topics tab within the foramenet.aspx page on SEO for Angie’s List is an excellent example of a related topic: This tab is set up because we’ve discovered that Angie’s List is related to crayon set design, which is used on Angie’s list of products. In this example, Google also knows that Angie’s List is the largest online retailer of crayon, because there are more products in this category than any other online store. Local SEO is an affordable marketing strategy for small businesses Effective SEO requires a lot of research and time, but if you’re a small business owner on a budget, you can still promote your business online through local SEO. This involves optimizing your business’s online presence for local search results, so when someone searches for businesses in your area, your business appears. Local search can help your business rank for the right keywords and destinations, and there are tons of tools and techniques that you can achieve this through. Local SEO is important if you’re an independent business with limited budget who needs to drive traffic to your website from local areas, and may need to compete with larger business clubs aiming to rank without local SEO assistance. If you work in a larger company with local-focused marketing responsibilities, this will serve as a good investment. Growing your local search community There are hundreds of small to medium businesses online in each of 50,000 to 250,000 communities throughout the world. People searching on the web are selecting the businesses that will make personal connections and help them with their needs without spending time on big brands. By expanding your community—whether that means speaking to more people who are searching online for your area or finding new people who want to be discovered in your area online—you help grow the local search community. Your local search marketing efforts can keep small businesses in front of more customers from all over the nation and significantly increase your chances of appearing in more local search results. How likely are you to respond to my local search listings in Google? If you’ve taken a look at your Google Business Profile, you’ve probably seen the option for Google My Business dashboard. This tool is easy for newcomers to figure out how to participate and build community, as well as where to add and edit incoming reviews for your business, and receive real-time messages from patrons when they call or leave a message. It's important to highlight the quality of your goods and services with local SEO If your business is local, you want to make sure you are optimising your SEO for local search. By optimising your business’s website for local search, you can increase foot traffic to your business. You want to make sure that you are keeping your business’s address, phone number, and directions to your business up to date on your website. Your website ranking is a direct result of your business’s online presence. Driving people to your website through organic results is a great way to drive foot traffic to your local store. Google My Business local search is a very competitive market right now. Unlike Places Search, Google My Business can show incorrect data for some categories, so the more accurate details you can provide, the better your chances are of ranking. Google My Business viewer An example of a Google My Business viewer. Certain data such as photos and titles can be inaccurate in GA viewer. To make sure your business’s photos are up to date, you can upload a set of photos from your business’ website. You can also see by weight how the image is presented on the page compared to the original. You can mark photos uploaded by customers as likes or comments. You can also “review” a business. A “review” is a positive comment left by a customer about your business. This can be a good way to build up your local reputation. Other helpful ways to optimise your website for local search include: Publish phone numbers on your website if required. Try to keep the main number on your website and any text number on the side of your website as the alt text for the image. This will make it easier for Google Images to pick the relevant image with the correct alt text. Put up signs near important locations on your website. If you have an office, you can put up a sign on the building that tells the public to phone for assistance. Put up directional maps on your website if you have one. Posting supporting information to your website will also help with search search engine results. How to optimize your content for search engines
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