1. Use the right keywords to attract your customers:
When writing blog posts, it’s important to use the right keywords to attract your customers. To do this, use Google Keyword Planner to find the right keywords. Once you’ve found the right keywords, include them in your blog post title, subheadings, and your first and last paragraphs. You can now begin to generate traffic to your blog post. On Medium, search engine optimization is where you can read about SEO best practices. Your posts are ranked by a quality score out of 100. Even with any hashtag, you add to your post, Google will still prioritize it based on the content of your post without you needing to do anything. You’ll also see influencers talking about topics related to the topic you are writing about. Guest posting is a great way to gain traffic for your website and improve your SEO. Guest posting on a relevant content platform' such as Reddit, Quora, or Facebook can be a great way to gain new engagement and potentially drive traffic back to your site. It can also be fun to upvote ideas you find upvoted on other content platforms you frequent. To find audience audiences, first, you need to find a niche and then niche groups. When searching for the first set of keywords, type the first few letters of the first few words of the arguments (ex. article: how article rose on Quora, “how to write articles that give value”). You can use the same keywords for both these different search statements. If you’re looking for topics to write about, keyword key in the topic. For areas to write about, keyword key in “are” or “what’s a fair price for an item in this area.” 2. Make sure your website is mobile-friendly: If you don’t make your website mobile-friendly, then you’re missing out on a huge part of your potential audience. According to recent studies, mobile devices account for more than half of all internet traffic. In 2020, the market penetration rate for mobile was 91%, accounting for 13.4% of the US’s total internet traffic. With the diffusion of smartphones continuing to increase, users will soon be on their business wherever they happen to go online. And with more and more people staying home for the foreseeable future, you must make sure your website speaks to them on their preferred method of connecting with people. Marketing is all about putting out great content that leads to a shared experience. This shared experience is created using SEO. You can create content that will attract the right people to your site and guide them to your product or service. To do this effectively, focus on three types of keywords: Keyword combination Rank domain difficulty 1–300 lowest. To translate your geographic and keyword focus into an optimized local SEO strategy, here are some key takeaways to note: Think about how you can link back to your own website — your home page, blog, or business page — to give your website a better local SEO. Don’t just use your entire domain — use a single keyword to gain a ton of local rankings. Intermittent and linkable content is key to helping search engines find insights within your website, allowing them to surface highly relevant content and bring up website traffic. This content can be achieved through experimenting with marketing techniques against competitors, ad copywriting, and website architecture. The bigger your website is and the more it contains, the more SEO benefit it will bring. 3. Optimize your business listing Conclusion: Local search marketing is a powerful way to attract an audience and drive conversions. But like traditional SEO, it’s getting more challenging as Google’s algorithms change. Local search marketing is a powerful way to attract an audience and drive conversions, but like traditional SEO, it’s getting more challenging as Google’s algorithms change. To take advantage of local listings, use Google My Business and Bing Places for Business to make sure your business information is accurate and up-to-date. Google recently announced they’re going to start using sites like Buy.com, Expedia, and Tripadvisor for their local SEO. This is a big deal because, historically, these types of sites have been used (or at least used to be) for advertising. To get ahead of the competition, adhere to guidelines laid out by these platforms about things like location restrictions and content restrictions. Bing Places, on the other hand, has much less strict guidelines. This is perfect because businesses just need to list their business phone number on their listing — and not worry about anything else. The platform uses the same URLs as Google My Business so businesses can get started with local SEO. It’s also worth taking advantage of the ‘Back to Index’ feature, which allows you to instantly have your ads showing on incoming search queries. It helps businesses know what keywords to target — no worries about hitting search results with irrelevant ads. Google’s Google My Business is a great place to begin local SEO. Find your local listing and sign in to furnish it and make it ‘live.’ Don’t forget to list your phone number, location, and state in it. Each of these is an element that Google My Business will use to index your business and target these searches. If your business is a blog, then you can also use Google Keyword Planner to help you target search queries. Again, these are already competitive search terms and, like any other tool, provide information on how Google is aiming to rank your site. As the name suggests, local SEO is focused on attracting customers looking for your products or services. The information Google delivers with your business listing is often enough to find potential customers. Conclusion: Local search marketing is a powerful way to attract an audience and drive conversions. But like traditional SEO, it’s getting more challenging as Google’s algorithms change.
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What Is SEO?
SEO is a term used to describe search engine optimization. It is a set of methods that are designed to improve the look and position of websites on organic search results. Since organic search is the most popular method for users to locate and browse online content and content, having a solid SEO strategy is crucial to increasing the quality and quantity of traffic that your website receives. How Does SEO Work? SEO is a mix of tactics, strategies that are best practices and strategies, all with the aim of increasing your site's visibility in search results. That's the reason it's referred to as "search engine optimization." There are two types of SEO, on-page, and off-page. On-page SEO is things you can influence on your site to increase your ranking. It includes things such as the speed of your site, keywords presence as well as header text, and the like. However, Off-page SEO refers to everything done by other websites which could impact your ranking. In general, it is only referring to hyperlinks. It takes time, experience about SEO, and successful execution of the desired off-page and on-page SEO elements to improve your website to rank high on search engines. If the strength of your website or the SEO of a specific page is superior to all other sites, in relation to a specific query your site will be the first to rank. Because SEO has so many ranking factors, it is possible to consider the #1 website being a winner in a triathlon. If you're participating in a triathlon the person who wins the running portion isn't necessarily the one who wins the entire race. And this is also the case in the case of SEO. The website with many links largest number of pages or with the most visits isn't necessarily the top website. The overall performance of the site determines who is the top. Is SEO Important for Every Kind of Business? In the event that you're reading this post you might be contemplating whether SEO is actually important to you. It's possible that you operate within an industry that has virtually no competition, which means you could be already ranked #1. Perhaps you're struggling to get your site noticed and you're thinking about what alternatives to SEO that aren't available to help you get the recognition you want. Whatever your current situation is, if there is an online presence for your business, SEO is important. No matter if your company is new or old, struggling or profitable whether large or small SEO is essential to the success of your website. Even when you're the sole company in your sector, SEO is still important. Here are a few examples of industries and businesses that can benefit from SEO: Manufacturing Healthcare Retail Home services HVAC And more 6 reason why called SEO is powerful of marketing: You might be wondering if investing in SEO for your site is actually worth it. Are there certain industries or businesses that require more search engine optimization than other industries? Each website has unique requirements in terms of SEO. However, it's not always the industry or business which determines these requirements. The most common factors are: The website’s stage in the growth process How visitors are reacting to the website The amount of competition for those keywords What keywords the business wants to rank for Whether or not any SEO has been done in the past Whether or not the site is under any kind of Google penalty Start with a Google Search
Search engines are the best way to search. is the ideal place to begin. It is possible to view the portfolios of web designers and examples of work performed by these firms all in one spot. You can find the most popular designs from the first couple of pages, and also which businesses use the most effective practices. The search engines place the best user-friendly and optimized websites on top to ensure that you're getting the top choices right now. A simple search on the internet could lead to blog articles that list the top web design firms to work with. These blog posts may compile some of the most prominent name brands, well-known names, and boutique-style as well as local Web designers who are also doing excellent work. Research the company The web design company that you choose to develop your website will determine the future of your business in its hands, which is why it is essential to select an agency that's established reliable, knowledgeable, and experienced with a great reputation and demonstrated proficiency in web design and other related abilities like SEO, web development, as well as digital marketing. Go to the websites for any potential web design agencies to find out the length of time they've been in business, the services they provide, as well as the level of experience and particular capabilities their staff members have. Also, check the website for testimonials from clients and case study studies or look up reviews on third-party sites like Google, Facebook, Better Business Bureau, Yellow Pages, and Trustpilot. Look at their past clients Every reputable web design company has clients who have been with them for a while. If you're interested in knowing what you can be expecting from a specific agency, take a look at their work for the companies they've worked with. This will let you know what you can get from an agency and also, it will provide the names of customers who you can contact to learn more. While it is important to look at the examples of work done by an agency This step provides you with the data you'll need to call the agency's clients directly to inquire about their experiences. If they praise the agency, then you can be sure that you're on good terms with the agency. If they claim they cannot wait to end their contract, it's imperative to take a look elsewhere. The principle is that you learn from businesses that have come before you. Was working through this firm the best decision they've made? Are they struggling to pay their bills? Whatever the case, you'll be able to know the need to call the agency. Get their client retention rate In addition to looking over the previous clients of an agency, you could also ask them about their retention rates for clients. Many companies have a rate of around 60% or less and anything lower than could indicate that there's something amiss in the agency. Retention rates of 70% or more -- particularly those that are over 90%demonstrate exceptional client satisfaction. The companies with the highest levels of client retention are usually your best options for partnerships. In the end, a website isn't something you can put together -it requires time to think about, strategize, and execute to get everything working. When an agent doesn't boast an adequate client retention rate, they're not addressing one of these vital elements, and that means they're not able to give you the results you're looking for. If you can find an agency with a very high retention rate of clients and they make it available online for all to see, you'll know you've found an agency that is reliable. Make an initial call to talk about your project and set up a meeting Take note of the way they conduct this initial phone call. Are they welcoming and easy to talk to? Do they have questions regarding your business and the specifics of the project and then start to sell? This is a business which you need to look at as a potential long-term agency partner, which is why the chemistry between them is crucial. Although the person on the phone may not be the person you will be dealing with most (or in any way) after you've joined as a customer but that person is still an indication of the general personality of the business and should be a sign that it's a great match. For help with services like Web Design, Development, Search Engine Optimization, and PPC, Social Media, contact Dynamic Sales Solutions today 5 Tips To Optimize Your Blog For SEO
Plan your content based on keyword research With search engine optimization, your blog posts will be more easy to locate by visitors as well as search engines. To optimize your blog properly it is essential to begin with research on the most relevant keywords. Keyword research, such as a keyword analysis can help to determine what subjects your audience is most interested in, by analyzing search engine results. This helps ensure that you're writing about subjects that people are actually looking for. It's also a great method of coming up with ideas for blog topics. There are many keywords research tools that you can utilize to find relevant keywords. We have written a blog on three keyword research tools that are useful and the best ways to utilize them. Use an effective blog post title The principal function of search engines is to present relevant information in response to a query. It is your title that is the most important factor to the search engine when determining the relevance of your blog's content (and for the user too!). It's, therefore, crucial to include your keywords in the title. Make sure to include your keyword within at least the initial 60 characters in your title because that's the place where Google removes the titles on the search engine results. Tip! Make use of to use the Google SERP Snippet Optimization tool for predicting what your blog's article will appear like on Google's page results. Internal linking Link to at the very least one of your own blog posts or web pages on your blog. This will allow users to navigate easily to other websites, it makes them more interested as these links create a connection between your websites. Additionally, it can ensure the return of your site if the article is shared by another site. Good content will increase the chances that sites link to it. So, try to write content that is of high quality! Write unique content You must ensure that you do not duplicate any of the text (both from the internal content on your site or from content that you have found external to your site). Each page's text must be original. Utilizing the tool site liner it is possible to determine whether you have published content on your website that is unique to it. This will allow you to identify the content that you have on your site that should be optimized. Update existing content. To boost search engine optimization, might believe that you should develop new blog posts. However, while that's partly true but you must also spend on putting a lot of time and effort on the content you already have on your blog. In particular, you should be repurposing and updating your content and also getting rid of your old content. It takes longer to get a totally fresh piece of material to appear on the search engine result page (SERP) and establish itself as authoritative when you could simply change an article and benefit instantly as compared. For help with services like Search Engine Optimization, PPC, Social Media, and Web Design, Development, contact Dynamic Sales Solutions today 1/11/2022 0 Comments How to improve google ranking?As an online business owner, you want to improve your Google ranking as much as possible. Using the most effective SEO practices can help you achieve this goal. While you should know that SEO does not work like magic, there are some steps you can take to increase your rankings. By following the strategies below, you will see results within ten minutes. To begin, select a keyword that does not have a high search engine ranking. Then, identify the pages on your site that use the keyword. Then, optimize those pages for that keyword. The higher your page is ranked on the search engines, the better chance you have of making sales.
1. Publish Relevant, Authoritative Content High-quality, reliable content is the main factor in your rankings on search engines and there's no substitute for quality content. This is especially true when it comes to SEO marketing. The creation of content that is specifically targeted to the user you intend to attract increases visitors, which enhances the authority and relevancy of your website. Develop your writing skills for the web and establish yourself as an expert in the field that you write about. Content Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful. Don't forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don't overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. Read more about SEO marketing to help you find new content opportunities. Beyond the URL of the page, the titles and headings Content is the most important factor in search engine rankings. Repetition your keyword phrase several times on the page, either twice in the closing and opening paragraphs. Repeat it two to four times in the rest of the page. Be authoritative. Strategically connect to sources and other information, both within the main site of your organization as well as to other websites that are helpful. Make sure to utilize bold, italics and bold head tags (especially the H1) and other accent tags to emphasize these key phrases, but don't go overboard. Your writing style and language to flow naturally. Never sacrifice good writing for SEO. The most effective pages are written by people who are using them, and not Google or other search engines. Learn the more details regarding SEO marketing and how it can help identify interesting content ideas. 2. Update Your Content Regularly We are pretty passionate about content. Search engines do, too. Content that is regularly updated is seen by search engines as being one of the top ways to determine the relevancy of a website so make sure you maintain it in a fresh state. Check your content on an established timetable (semesterly for instance) and then make changes whenever necessary. The addition of additional content, packed with keywords for your departmental news blog could help boost your rankings on search engines. Blog posts can be short updates about particular topics you're targeting. Connect your CMS blogs and webpages in order to provide readers a clearer image or more information on the subject. 3. Metadata When creating your site, each page has a space between the tags to add metadata, or other information regarding the content of your website. If you own tags for adding metadata to your CMS site that was originally developed through The UMC web team, they will have already filled in this information to make it easier for you to use tags for adding metadata. It is nonetheless essential to check and update your metadata when your website evolves in the course of time. 4. Have a link-worthy site A website that is rich in content and trustworthy, as well as impartial and allows visitors to learn more about the topics they're interested in, is more likely to draw web links from other sites that improve the search engine optimization. Increase your credibility and authority by incorporating relevant links into the text. Instead of using "click here" links, write out what is the title of your website. "Click here" has no importance to search engines other than the URL that is attached, while "Michigan Tech Enterprise Program" is full of keywords and can improve the search engine ranking of your site as well as the position of the website you're linking to. Always make sure to use descriptive links when linking keywords. It not only enhances SEO however, it also brings value to your visitors, especially people with disabilities or people who use screen readers. 5. Use alt tags Make sure you describe your image or video content using alt tags or alternative descriptions in text. They permit search engines to find your website and provide the information needed, especially for those using screen readers that are only text-based. 10/5/2021 0 Comments What are local SEO’s benefits?Local SEO can help your business rank higher in search results
Local SEO is a form of search engine optimisation that helps increase the visibility of your business in local search results. Local SEO is a great way to boost your business because it focuses on your business’s location and the types of customers who are in your area. It can help your business rank higher in search engines like Google, Yahoo, and Bing. Before you start your local SEO project, you first need the basics. You need some basic knowledge in SEO including the creation of unique content that’s targeted to each result on the search engine results page. There are other factors described below that local SEO can influence, but these are the core basics. My website needs to be unique to rank in Google local search. Google’s goal is to display the most relevant local results to the user. Journalists in Boston are not interested in Cambridge’s jewelry store. Google won’t rank Cambridge’s jewelry store with their local results unless they create a website that’s designed to please the Massachusetts journalists. I’m not saying that crafting your product or services with uniquely crafted content is the secret to success. Hard work, time, and money are required to rank the high-traffic local search result pages. However, if your product or service is unique to your geographic region, that’s helpful for Google since users will be more distracted by localized content. There’s a lot of hubbub about having local landing pages on your website as opposed to your main website. Some business owners believe the main website needs to have a branded landing page associated with it for added ‘branding’ and SEO benefit. But Google states that having a local landing page without branding isn’t considered a benefit. Google also states that this strategy only leads to repetition on the landing page of your main website, which isn’t the goal of local rankings. In other words, a local landing page isn’t a good idea if it’s solely dedicated to selling your services or products, as this isn’t an appropriate form of local marketing. Local SEO helps you connect with potential customers If you own a business, no matter what kind of business, you should be using local SEO. This is because local SEO helps you connect with people who are interested in your business and in your area. If you aren’t using local SEO, then you’re missing out on a lot of great opportunities. What is local SEO? Local SEO is the practice of optimising the websites of a business online by working with its most important local visitors – people who live in or visit the area where your business is located. Using SEO friendly tactics to support local customers is an important way to rank higher in search results. It can help bring in more customers, or even convert them to customers. For people like us, this is the world in which we live and work. Some people may be wondering: “Imagine all the extra traffic and more clients we could have if we just focused on local SEO!”, and that’s where I, my colleagues and I come in. I’m going to explain how local SEO can benefit your business and some good alternatives to set you on your way to success. When people search Google with their keywords, they’re often looking for the best result from the search engines at the moment. A related topic is a interesting tool for Google, and Google uses this information to select and present the results it thinks are the most relevant. So, a related topic is a page that provides information about a related topic, or that gives an overview of similar topics. For example, the Related Topics tab within the foramenet.aspx page on SEO for Angie’s List is an excellent example of a related topic: This tab is set up because we’ve discovered that Angie’s List is related to crayon set design, which is used on Angie’s list of products. In this example, Google also knows that Angie’s List is the largest online retailer of crayon, because there are more products in this category than any other online store. Local SEO is an affordable marketing strategy for small businesses Effective SEO requires a lot of research and time, but if you’re a small business owner on a budget, you can still promote your business online through local SEO. This involves optimizing your business’s online presence for local search results, so when someone searches for businesses in your area, your business appears. Local search can help your business rank for the right keywords and destinations, and there are tons of tools and techniques that you can achieve this through. Local SEO is important if you’re an independent business with limited budget who needs to drive traffic to your website from local areas, and may need to compete with larger business clubs aiming to rank without local SEO assistance. If you work in a larger company with local-focused marketing responsibilities, this will serve as a good investment. Growing your local search community There are hundreds of small to medium businesses online in each of 50,000 to 250,000 communities throughout the world. People searching on the web are selecting the businesses that will make personal connections and help them with their needs without spending time on big brands. By expanding your community—whether that means speaking to more people who are searching online for your area or finding new people who want to be discovered in your area online—you help grow the local search community. Your local search marketing efforts can keep small businesses in front of more customers from all over the nation and significantly increase your chances of appearing in more local search results. How likely are you to respond to my local search listings in Google? If you’ve taken a look at your Google Business Profile, you’ve probably seen the option for Google My Business dashboard. This tool is easy for newcomers to figure out how to participate and build community, as well as where to add and edit incoming reviews for your business, and receive real-time messages from patrons when they call or leave a message. It's important to highlight the quality of your goods and services with local SEO If your business is local, you want to make sure you are optimising your SEO for local search. By optimising your business’s website for local search, you can increase foot traffic to your business. You want to make sure that you are keeping your business’s address, phone number, and directions to your business up to date on your website. Your website ranking is a direct result of your business’s online presence. Driving people to your website through organic results is a great way to drive foot traffic to your local store. Google My Business local search is a very competitive market right now. Unlike Places Search, Google My Business can show incorrect data for some categories, so the more accurate details you can provide, the better your chances are of ranking. Google My Business viewer An example of a Google My Business viewer. Certain data such as photos and titles can be inaccurate in GA viewer. To make sure your business’s photos are up to date, you can upload a set of photos from your business’ website. You can also see by weight how the image is presented on the page compared to the original. You can mark photos uploaded by customers as likes or comments. You can also “review” a business. A “review” is a positive comment left by a customer about your business. This can be a good way to build up your local reputation. Other helpful ways to optimise your website for local search include: Publish phone numbers on your website if required. Try to keep the main number on your website and any text number on the side of your website as the alt text for the image. This will make it easier for Google Images to pick the relevant image with the correct alt text. Put up signs near important locations on your website. If you have an office, you can put up a sign on the building that tells the public to phone for assistance. Put up directional maps on your website if you have one. Posting supporting information to your website will also help with search search engine results. How to optimize your content for search engines As the Internet continues to evolve, so does its users. The average person spends 1–2 hours online daily, with 1/3 of that time spent on a mobile device. This means that your website needs to be responsive in order to cater to their needs. You can’t afford not to have a mobile friendly website, especially if you run an e-commerce business. Here are three reasons why responsive web design is so important for e-commerce websites.
1. Important for SEO With the explosion of mobile devices, responsive web design is a must. When a website is able to respond to the device being used to access it, it's easier for the site's content to be indexed by search engines. Furthermore, the website is more usable for both users and search engines, and is therefore more user- friendly for both visitors and search engines. Responsive web design markup affects how search engines execute JavaScript, CSS, and other types of code on the webpage. This means that if you haven’t implemented responsive web design in your website, visitors are likely to see content that was intended to be on Read more here about how search engines render different types of page content, the difference between single-page and multi-page websites, and best practices for responsive web design. The mobile web has gained significant market share. Last year, 1/3 of all Internet traffic was mobile. And while this percentage may be on the rise, the heavy growth of mobile is interesting in and of itself — it shows that the mobile web is growing at a quicker pace than the overall web. This growth is driving a huge amount of traffic. Websites that have a mobile version of their pages are spending 15% more on average than those that don’t. With such an important segment of a user's search engine queries relating to mobile web searches, how do you ensure your mobile has got a strong enough presence to meet the needs of mobile users? With a dedicated mobile version, you can provide an excellent mobile user experience to convert mobile visitors into significant revenue. Plus, when you think about how much revenue you can net when you turn a visitor into a customer, the benefit is even more drastic. There is more to consider than just a mobile web. 2. Improves User Experience When designing websites, I often think about the user experience. Will this website be easy to navigate? Is the information I’m looking for on this page? I’m sure you’ve had similar experiences on websites where you’ve had to scroll down and down and down until you finally find the information you’re looking for. If the information is difficult to find, it also means that consumers will leave your site and look for alternatives. If the website is too slow to load, this could cost you sales. If you’re a blog owner, then the days when a content piece took an hour to load were truly a thing of the past. flash, AJAX, etc all make loading pages a piece of cake. In our quest to streamline our websites, it’s easy to slap a responsive design onto something and call it a day, but should a website that’s hard to navigate really be “minimal” in the first place? Responsive Design Tools There’s a number of responsive web design tools that exist which will help you with your responsive web design. Zip Everything does a pretty decent job, and allows you to verify that the website is responsive without having to go through a landing page had to send the user somewhere. You should be able to see the URL change depending on the device you’re using (desktop on a PC, tablet on a mobile phone, etc.). Visual Website Optimizer allows you to validate your responsive web design by specifying it as responsive, saving you a lot of time. It will also test different screen sizes (such as iPad), which is a handy addition for designers. AMP/W3C HTML validator and res validator allow you to test on the backend whether portions of your web pages are mobile friendly. However, it's not ideal as you have to manually check if your site is mobile friendly (and a lot of e-commerce websites forget about this). 3. Increases Conversions Responsive Web Design (RWD) is the practice of designing a website to respond to the user’s behavior and screen size, with the goal of creating an optimal viewing experience and an easy-to-use interface. The advantages of RWD are numerous. Most notably, it’s what allows web designers to design more e-commerce-friendly websites. It’s also a great tool to identify and implement SEO best practices in creating high-quality, search engine-friendly websites. responsive web design is all about responsive design Responsive web design focuses on web developers using CSS when designing a website. Think of responsive web design as a way to load a website’s pages more efficiently. You want to design your website so that users start seeing the page that the search engines suggest and, after a few seconds, the page that you really want them to see. The most basic version of responsive web design involves having items on the page (similar to how you would design an accordion) that responds to the appropriate screen size. There are other more advanced versions of responsive web design — for instance, you might have a responsive Flickr design or a responsive Google map. If you’re building a website that doesn’t involve a lot of interactivity or lots of complex user flow, I’d recommend leaning more towards an all HTML, CSS and JavaScript approach. Some common challenges with responsive web design Thanks to the growth in mobile usage and slow response time by many major search engines, the necessity to maintain a responsive website has increased. Defined as a website that responds to a specified range of device sizes and screen resolutions, the basic form of responsive web design may not work if the Internet you use is set up in a non-standard way. Some websites are set up in a way where they aren’t responsive. You might be working with a stock WordPress theme that doesn’t respond to devices other than a phone. Conclusion: If you want to continue growing your e-commerce business, it’s important to have a responsive website that can be viewed on any device. In order to be successful, you need to keep up with the changing technology and trends. One of the most recent trends in e-commerce is responsive websites, which means your website is compatible with any device. Just want to see what trends and devices are currently used? Check out the devices leading the way on the Responsive web design is quickly becoming the standard for all online retailers. Responsive web design is ideal for businesses that need to specify retailer specific website requirements when building a website. Usually when a website is responsive, the content should adapt to screen sizes, colors, and cropping. Included in the Responsive Web Design category is a variety of different responsive website options. Responsive website design Smooth lock (et al), Slideshare.com, and Flickr are just some of the examples of responsive websites on the market. You can choose between responsive (like Weebly) or static HTML websites. Responsive websites are compatible with the majority of mobile phones, while static websites are not. And for the most popular size, Safari? That’s right, there are even iPhone responsive sites. When building websites for mobile the main concern should be screen size, related compatibility with specific mobile networks, and last but not least: get big enough to show all the core content In this section, we will not only talk about responsive web design itself but about various practical issues that responsive websites have and how to fix them, so you will be able to understand how to design a true responsive website. Responsive website issues SEO concerns for responsive website When a website has to be responsive, SEO considerations are a must. The main problem is that, when your website already exists and you have already optimized it, it becomes very complicated to change a single page. Besides the imagined traffic problems, when your website is changing because of a responsive web design it is getting harder to obtain corresponding rankings. Dynamic Sales Solutions is the best SEO Agency in Gloucester. If you’re serious about using SEO to grow your local business, you need to make sure that you are dominating local search rankings. When potential customers use a search engine to look for businesses in their area, the results that they see will be based on a combination of “organic” and “paid” listings.
1. Get local business listing and reviews If your business has a website, make sure to add your business to all of the local business directories, like Yelp and Foursquare. If you don’t have a website, then these websites can be a great way to get local inbound links that can help you rank better in local search results. If you already have a website, make sure that it is correctly set up and optimized. Most importantly, make sure that it’s driving traffic and conversions for your business! If you’re using a local citation building solution like Whit spark, OpenTable, or Whit spark Business Profiles, you need to make sure that you are submitting all of your local business listings to the appropriate directories. To get your local listings to show up on the most popular local business directories, you need to use opt-in hosting services or ask your customer services staff to download their listings to you. Seeing listings on these sites will definitely boost your rankings in the local search engines. If you’re still using WordPress or some other content management system, make sure that it is setup correctly so that your page titles, meta descriptions, URLs and page content tags are optimized to show up on the most popular sites. If you’re using a platform like Hubspot, Optimizely or HABA — all three are great for local SEO — you need to make sure that the site is set up with Google Webmaster Tools data so that you can monitor your website’s performance in the search engines. If you have good product or website design, and a good user experience, then you need to make sure that your site has the basics like an easy navigation menu that is clear and shows the most important content. Lastly, make sure that you’re including all of your contact information in your site’s header and footer activities so that it is easily readable by users. Something like contact forms or a “FAQ” page that answers common questions will also work great. 2. Optimize your website for local search rankings Local search optimization is essential for your business. With over 90% of local searches having local intent, you want to make sure that people in your area can find you when they’re looking for local businesses. Adding your business information to Google My Business is one of the easiest ways to get listed on Google Maps. However, a lack of local SEO can be detrimental to your company’s success. When businesses compete in local search results, they must be focused, organized, and strategic. While your Google My Business listing is essential, it only takes one competitor to knock you out of the local rankings. What research has shown is that Google My Business rankings are independent of actual local rankings. This means that, if a local business that you have a strong local ranking for gets knocked out of the local rankings because it has a bad Google My Business listing, there is a good chance that a rival business will rise to take its place. There are three types of local SEO that you’ll need to be aware of if you plan on growing your Local SEO game. Keyword Research The first local SEO that you’ll need to focus on is keyword research. You need to make sure that you have a healthy mix of competitive keywords that can be used to help establish your business’s knowledge of local topics. These keywords will be extremely important when you’ve finally identified a potential target market and you’re in the process of analyzing leads and formulating a business strategy for a virtual or in-store visit. According to Moz, “keyword research involves discovering and analyzing topics and phrases that are nearby or directly relevant to your business so you can choose whether to target them with searches and content, or whether to leave them alone.” Your keyword analysis will have an immense impact with your business’ ability to rank locally. Use Google’s advanced search operator to see common search phrases: "your city + keywords. 3. Promote your business through social media channels to get more reviews The goal with having reviews is to get more people to see your content. If you’re able to get more people to see your content, you’ll be able to attract more customers and have more people buying your products. So, if you want to get more reviews, you need to promote your business through social media channels. I get asked this about 3 times a week, so I thought I’d address it here, for all of you people who want to build local businesses, stay local businesses, and dominate your local market. No Deal? No Problem! Not only will social media help you get more visibility in the eyes of potential customers, but it’ll also help you build a relationship with those customers and get them to see your brand as a trusted resource when you provide quality goods and services. If you’re a turnkey real estate investor, you may already be ahead of the game on this, because your local bank, real estate agent, financial institution, or another trusted source is already helping you get the word out through social media. Just don’t make the mistake of letting this be all you do — make a plan that works for you, your business, and your marketing. The simple truth is that in today’s atmosphere, consumers are increasingly doing business on their own. So always remember that your social media presence is your front door. Don’t give up! Recently, I did a survey with about 60 real estate agents who were dominating their local market. We measured the effectiveness of their content marketing efforts and asked them to share what they’re going to do differently this year to conquer their local market. Almost everyone of them thought that building relationships with their customers was one of their most important planks of the year. Almost every single agency shared that they’ve been attempting to get at least 1 customer to do a local search in the results using the PMD website that they’ve created for the purpose. 4. Establish yourself as an authority in your industry by providing content that is both useful and engaging to your readers If you want to establish yourself as an authority in your industry, then you need to be able to provide content that is both useful and engaging to your readers. When people are reading your content, what they’re looking for is to gain some kind of insight or knowledge that they can apply to their own lives. Therefore, you need to be able to answer these questions: If you’re a first-time business owner, then online information about running or becoming a business might be overwhelming. Make sure that you have an effective SEO strategy in place that can answer these types of questions: According to Neil Patel, the Google algorithm values the following when determining a competitor’s quality: To remain at the top of the rankings you need a professionally optimized website with a well-designed, thoughtfully-crafted listing. Therefore, make sure to follow the steps described in this article to create a professional listing on Google. If you use your website as an example, below are the kinds of things you should include when you create a website listing. If you are selling your own products or services, then you need to have enough pictures to substantiate your claim. Google Images is a good resource for pictures of products and also services. Pictures will help increase your site’s user rating and possibly even rank higher in Google search results. Need more help with creating professional Google Images listings? Check out this article for more info. If you use your website as an online shop for a specific product, then you need to include the seller’s contact information on your website at some point. If Google determines that you are selling a specific product, they will give you special treatment because they will pull the identifying information for your customer right into the search result. To know exactly how Google uses a website to support the search engine results page (SERP), make sure to read this article by Google’s For Business team about how they prioritize SERPs. 5. Promote your business directly to customers with Facebook ads and other paid advertising platforms Facebook ads and other paid advertising platforms are a great way to drive people to your business. Facebook ads are one of the fastest and most powerful ways to grow your business. By using Facebook ads, you can target people in your target market and create ads that will catch their attention and make them want to check out your business. However, it’s important to note that Facebook ads work best for businesses that have a single listing on the platform. A small local business owner can easily set up a small ad on their Facebook page and make it rank for all search requests, but it’s not something that a large corporation can do easily. Most people think that if they put enough effort into their local search engine ranking, they’ll rank on hundreds of local search engines. In reality, local search traffic is hard to come by. Small businesses have to do everything they can to be in the top three results on local search engines just like they would be on a national search engine. One the main factors that local search engines use to determine your ranking on a specific search is your “organic” or non-paid traffic. It’s important to have local search traffic in order for your page to rank for web searches. How does this affect local SEO? If a potential customer goes to a local search engine and sees only one result that refers to your business, they are less likely to search for your business. Unless you increase the number of listings on local search engines, your local SEO will decrease significantly. To rank on major search engines like Google or Bing in your local area, you need to have (at least) two or three listings on these local search engines, unless you have a website. If you don’t have any local search traffic, the only way you’re going to grow your business will be by adding local search traffic into your marketing funnel. It’s that simple. While everyone knows that backlinks are an important part of search engine optimization, there's not a lot of clarity about what exactly they do for your business. Knowing how to create a link building strategy can help you get more eyes on your business — and more customers. We've outlined the importance of backlinks, what works and what doesn't in this article.
1. What are backlinks and why do they matter? Backlinks are links that point to your website or blog from another site. Backlinks are important because they help search engines rank your website or blog higher in search results. The more backlinks you have, the more likely you are to rank higher on search engines. Google considers ranking permalinks (related search queries) to be the most important factor when it comes to the authority of your website for businesses. This is why adding backlinks in your content is vital. The simplest way to create links is through editorial contributions, such as guest posts on other websites or blog posts from industry experts, experts in a specific niche, or industry-specific news. But other types of contact may also work. The direction of links work in reverse: If you write a blog post that links from another blog, the other blog will act as a link to the original article on that topic. Once you've built links between your website and other websites, it is important to notify those sites about the new additions to the network. For example, a blog post written for a specific audience that links to an expert in the search engine industry may want to be notified when an article penned for another site mentions it. As of right now, you'll need to control over one link to help with your overall strategy. This is referred to as a rel=nofollow tag. When it comes to Google and the search engines, you should try to keep your webpages as relevant as possible (i.e. don’t spam link pages, or jump from one website to another) so it’s best for your rankings to have one. As a result, websites that receive traffic from the index are more likely to be included in Google’s ranking results. Google is constantly working to improve its ranking algorithm. To stay updated on new changes, such as when a rel=nofollow tag was added, sign up for Google Alerts here. 2. Backlinks from authoritative websites When it comes to SEO, backlinks are the name of the game. Backlinks are simply links that point to your website from other websites on the internet. When you get a site with lots of authority to link to you, that’s a backlink, and it’s a very valuable thing. Link building is what it sounds like if you don’t use spiders — while spiders help you discover sites with good SEO, they’re not strictly necessary. There’s a lot of misinformation out there surrounding links, misunderstandings about what do and don’t count as a link, and most importantly, very little clarity in terms of what a decent backlink looks like. While there are hundreds of content strategies, each with it’s own benefits and characteristics, there are certain things we can all agree on: We can also agree that following them results in additional traffic to your site and visibility in search results. Backlinks can also help your brand and marketing campaigns, boost brand visibility, increase your position in Google searches, and spread awareness of your business. The basics of backlinks include the following: There are tons of discussion forums and resource sites that you can contact for more information, however, the key terms and concepts are that backlinks bring traffic to your site, positioning your brand in the top results and increasing your Google visibility. These two things are crucial and after a brief explanation of each, the next logical question is — what if I already have a lot of these? What if, instead of creating new content to strengthen my front links, I optimize existing ones so that they’re more valuable? If you already have a solid collection of backlinks, that often will help you speed up the process of getting new ones. However, this can often be done using alphabetical indexing which saves time and allows you the opportunity to determine the best linking strategies for each individual location. 3. Links and social media Links and social media are the two most important things you need in the beginning. You need to be able to direct people to your blog, website or social media, so it’s important that you make it easy for people to find you. You need to ensure that your structure is clear and people are coming to a place where they can do business with you. Keyword searches are a great way to gather ideas and join forums to find out the techniques that are working for other people. By reading other people's posts, you are gathering ideas from other people for your own website. Typical link building strategy follows this: Highlight your own business and website within your related topics on relevant forums. Engage in conversations where people are discussing hard subjects related to your niche and industry. Engage in conversations measuring how effective other sites are in their relevant topics. If some people are saying your site is better, disagree strongly and update your content with new information. If some people are saying your site is worse, update your content with new information. If there is an in-depth discussion going on, comment on different threads to leverage your voice and educate the community. When it comes to creating good content on your own site, make sure it has relevance. Avoid creating keyword-stuffed content — since Google knows that you're trying to create content that ranks. A good rule of thumb is to create content that helps people and should answer their queries in as few words as possible, so that Google doesn’t have to work as hard with their content algorithms to get it ranked. Once you've created good content, ensure that it's evergreen. It should be updated regularly so that search engines index it and discover new activities and features within your website. Bounce rate matters I receive an email every week asking about analytics stuff in 2019. 4. Links from high-quality directories If you don’t have resources to hire an SEO specialist, you can still build links to your site. Hyndman says you can do this by writing guest posts for high-quality directories and reaching out to other bloggers and influencers in your niche to get them to link to your site. Take a hint from people who have built their own sites to build credibility in your professional area,” he says. “You can use sites like HubSpot for writers or sites like Inc. for entrepreneurs. Both offer great backlink opportunities.” Backlinks can be both valuable and time-consuming to create and maintain. Make sure you hire an SEO expert to make the process easier, and you’ll be on your way to linking and building a relationship with your potential customers. 5. Link building strategies for your SEO campaign Link building is critical for your SEO and it can be extremely difficult to get good links without a solid strategy. Here are 5 strategies that will help you get links to your website: 1) Guest posting. Guest posting can be a great way to get links to your website. A guest post position is like a guest on a talk show — you provide value by answering questions the host has on a specific topic. The key word here is relevant — the best way to get links to your site is through a guest posting. Guest posting on blogs or websites targeted towards your niche can also lead to more backlinks. Probably the most well known blogging platform on the internet, WordPress has a full-fledged SEO suite built in. The official WordPress SEO Guide has more details for working with SEO factors in WordPress. A few simple plugins are all you need to get started including wpslint. It does a great job of cleaning up your website and helps you keep it in line with Google standards. Big Commerce links and a lot of them — this platform has some heavy competition. To stay competitive, start setting up these things in your planning phase: A lot of credit goes to Ahrefs for developing and popularizing the Aramid Method. It is a testing and optimization strategy that helps you find what are the strongest customer groups and cut back on the low-value, low-converting segments. (An Aramid is a pyramid with the base of a customer at the bottom.) The Aramid isn’t just for ecommerce — it can be used for any site that is selling physical products. Sources have shown that Google actually prefers images over videos when theming. That’s why you should include images on your websites for SEO purposes. This is one of the easiest ways to get visitors to click on your website. It’s also a great way to build customer relationships. If you're trying to get a business off the ground and build it from the ground up, local SEO is an important part of your strategy. The truth is that in today's day and age, local search engine optimization actually matters more than ever before. Read this blog post for three ways to improve your local SEO.
1. Mapping is the easiest way to get started with local SEO The easiest way to get started with local SEO is to use Google My Business. It’s a free tool that you can use to add information about your business and connect with customers. It’s a great way to get the basics in place so that your business can show up in search results. Let’s suppose your business name is Zoom.com. When you sign up on Google My Business, you can add a business locator snippet in the form of a URL: Zoom.com is the largest US web-based video conferencing service, providing participants with the option to start, manage, and share Zoom meetings anywhere in the world while keeping their own identities hidden. Zoom is a photography studio that has over a decade of experience in video marketing, photo arts and unique experiences to provide digital experiences since 2009. We offer video immersive experiences combined with professional photography for all types of organizations ranging from schools and conferences to healthcare, corporate America, academic institutions, and social clubs. Upload your business locator URL, set up a connection on your local account, and start growing your local SEO organically. To get started, start by adding a couple of information fields and refreshing the page. You wouldn’t push your local SEO initiative out in the open like this… Let’s get to work. Google maps have been critical in helping the majority of people navigate the world. Because it’s a free tool, SEO is essential. “Search engine suggestions can make or break your local SEO efforts.” — Google Google Maps aren’t all that obvious. They have a yellow icon you can click on to reveal more information about the place. Click on Google Maps and you’ll find the following info. Once you hit the local SEO zoom level, you’ll start seeing results. Descriptors can mean a bunch of things. Local SEO requires that you check three things: Let’s go over these before moving on. “The more specific the better!” — Google Don’t be all vague. Make a headline that captures your reader’s attention. 2. Create more content for your site and gain backlinks to help your site rank higher on search engines You can use blogs, videos, and photos to create new content for your site. Include keywords that will help search engines to rank your site higher. Backlinks, or incoming links to your site, from other sites help search engines rank your site higher. So why is it that I rarely see articles or best practices on this topic? It's because So.co is not the first place your readers go. When you provide value to your audience by providing something of value to other people, before you give to yourself, the search engines will see it. You can learn how to create worthwhile content below. What if I said your local page on So.co was ranking on page 1 in my city. I had to guess at a couple of keywords because I don't spend a whole lot of time on So.co. And of course, Google has provided me their top 10 keywords for my city from 2014 to 2020 (with the exception of Covid-19… see next point) as a guide for how to improve the website. How? Also by watching our best practices video that features tips, tricks, and conversions for ten keywords. There are people who pay bloggers for extra content and benchmarks. There are businesses like ours who have paid Google to give us extra traffic to help with our ranking on Google’s local search engine. In this video, we go into more detail on this topic. Google wants to make sure that you have a good representative set of backlinks pointing from your site to your site. Backlinks do not necessarily need to be internal links. Any site can have an external link working for it. Google will put these points in an SEO report called Google webmaster tools (GTM) and they will show you the number of backlinks pointing to your site. Think of this as the gold standard for the quality of your site—high number of backlinks. 3. Get reviews from customers who have already purchased your products or services When it comes to getting online reviews, you should be looking to get reviews from customers who have already purchased your products or services. You want to avoid getting reviews from customers who haven’t actually purchased your service or product. To get the most out of this local SEO blog post, follow the copy and formatting guidelines above (and comment on the post if you have an issue with anything). Before launching your business or product online, always look to see if it’s already on the web that people are talking about. For example, if I’m starting a blog and I search for “running shoes online” or “portable air conditioner repair online” on Yelp, it will show up on the first page of the results with some backlinks pointing to my site. This is a great example of local SEO because people who have already discussed your product with their friends and family are the ones who will end up being the biggest supporters of it. When you provide a link to a landing page with more details about your product or service, you are essentially helping potential customers find more information about it before purchasing it. This creates a true lead because before they even purchase the product, they have to LOOK for more information about it. Reviews are a great way to do that. Adding quality reviews to your local SEO strategy goes hand-in-hand with mimicking the influencer economy and ultimately winning the favor of the local residents that your business is trying to attract. Anybody who wants to attract the attention of local residents should create frequent content that is shared via email blasts, social media posts, and text messaging. People are getting more and more picky about how they want to purchase the products they’re looking at online. Conclusion: Local search engine optimization is important whether you're an online business or a brick-and-mortar business. Use this information to help raise awareness of your business in your hometown and beyond! Moving forward with your website’s local search engine optimization is important, whether you run an online business or a brick-and-mortar business. Though you may think that your website’s visitors are all from your hometown, you should still think about this information because you never know who might be looking at your website. Before you begin local SEO, you first need to know whether or not Google pulls this information into their database. If this is the case, then your SEO is only half-way done. However, as much as this information is helpful, Google only pulls location information into the local part of their database if the business has set up a Google Maps location. So, let’s get onto all the steps you can take to make sure your business Google-friendly and increase website traffic. Before you start optimizing your website (and local SEO in general), you first need to figure out if your website is accessible. In other words, in Google’s own words, is a website accessible? On our Interstate 906 website, I once saw such a response pop-up in Google Maps. So, know what you’re getting into before you tackle local SEO optimization. While you do have options when it comes to traditional SEO, if you haven't got all of your website information in a Google-friendly format, consider local SEO alone. While the simplified My Site tool can be a great tool to use to scan for accessibility, there are free SEO crawlers that will take care of this for you. Launched back in 2015, the My Web accessibility checker is the only one of its kind. Honestly, we didn’t think this tool would get popular until we realized how important accessibility is to our readers. With this tool, you simply enter your website’s content, which can be about anything on your website, and it will give you an overview of the accessibility of it. |
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October 2021
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