While everyone knows that backlinks are an important part of search engine optimization, there's not a lot of clarity about what exactly they do for your business. Knowing how to create a link building strategy can help you get more eyes on your business — and more customers. We've outlined the importance of backlinks, what works and what doesn't in this article.
1. What are backlinks and why do they matter? Backlinks are links that point to your website or blog from another site. Backlinks are important because they help search engines rank your website or blog higher in search results. The more backlinks you have, the more likely you are to rank higher on search engines. Google considers ranking permalinks (related search queries) to be the most important factor when it comes to the authority of your website for businesses. This is why adding backlinks in your content is vital. The simplest way to create links is through editorial contributions, such as guest posts on other websites or blog posts from industry experts, experts in a specific niche, or industry-specific news. But other types of contact may also work. The direction of links work in reverse: If you write a blog post that links from another blog, the other blog will act as a link to the original article on that topic. Once you've built links between your website and other websites, it is important to notify those sites about the new additions to the network. For example, a blog post written for a specific audience that links to an expert in the search engine industry may want to be notified when an article penned for another site mentions it. As of right now, you'll need to control over one link to help with your overall strategy. This is referred to as a rel=nofollow tag. When it comes to Google and the search engines, you should try to keep your webpages as relevant as possible (i.e. don’t spam link pages, or jump from one website to another) so it’s best for your rankings to have one. As a result, websites that receive traffic from the index are more likely to be included in Google’s ranking results. Google is constantly working to improve its ranking algorithm. To stay updated on new changes, such as when a rel=nofollow tag was added, sign up for Google Alerts here. 2. Backlinks from authoritative websites When it comes to SEO, backlinks are the name of the game. Backlinks are simply links that point to your website from other websites on the internet. When you get a site with lots of authority to link to you, that’s a backlink, and it’s a very valuable thing. Link building is what it sounds like if you don’t use spiders — while spiders help you discover sites with good SEO, they’re not strictly necessary. There’s a lot of misinformation out there surrounding links, misunderstandings about what do and don’t count as a link, and most importantly, very little clarity in terms of what a decent backlink looks like. While there are hundreds of content strategies, each with it’s own benefits and characteristics, there are certain things we can all agree on: We can also agree that following them results in additional traffic to your site and visibility in search results. Backlinks can also help your brand and marketing campaigns, boost brand visibility, increase your position in Google searches, and spread awareness of your business. The basics of backlinks include the following: There are tons of discussion forums and resource sites that you can contact for more information, however, the key terms and concepts are that backlinks bring traffic to your site, positioning your brand in the top results and increasing your Google visibility. These two things are crucial and after a brief explanation of each, the next logical question is — what if I already have a lot of these? What if, instead of creating new content to strengthen my front links, I optimize existing ones so that they’re more valuable? If you already have a solid collection of backlinks, that often will help you speed up the process of getting new ones. However, this can often be done using alphabetical indexing which saves time and allows you the opportunity to determine the best linking strategies for each individual location. 3. Links and social media Links and social media are the two most important things you need in the beginning. You need to be able to direct people to your blog, website or social media, so it’s important that you make it easy for people to find you. You need to ensure that your structure is clear and people are coming to a place where they can do business with you. Keyword searches are a great way to gather ideas and join forums to find out the techniques that are working for other people. By reading other people's posts, you are gathering ideas from other people for your own website. Typical link building strategy follows this: Highlight your own business and website within your related topics on relevant forums. Engage in conversations where people are discussing hard subjects related to your niche and industry. Engage in conversations measuring how effective other sites are in their relevant topics. If some people are saying your site is better, disagree strongly and update your content with new information. If some people are saying your site is worse, update your content with new information. If there is an in-depth discussion going on, comment on different threads to leverage your voice and educate the community. When it comes to creating good content on your own site, make sure it has relevance. Avoid creating keyword-stuffed content — since Google knows that you're trying to create content that ranks. A good rule of thumb is to create content that helps people and should answer their queries in as few words as possible, so that Google doesn’t have to work as hard with their content algorithms to get it ranked. Once you've created good content, ensure that it's evergreen. It should be updated regularly so that search engines index it and discover new activities and features within your website. Bounce rate matters I receive an email every week asking about analytics stuff in 2019. 4. Links from high-quality directories If you don’t have resources to hire an SEO specialist, you can still build links to your site. Hyndman says you can do this by writing guest posts for high-quality directories and reaching out to other bloggers and influencers in your niche to get them to link to your site. Take a hint from people who have built their own sites to build credibility in your professional area,” he says. “You can use sites like HubSpot for writers or sites like Inc. for entrepreneurs. Both offer great backlink opportunities.” Backlinks can be both valuable and time-consuming to create and maintain. Make sure you hire an SEO expert to make the process easier, and you’ll be on your way to linking and building a relationship with your potential customers. 5. Link building strategies for your SEO campaign Link building is critical for your SEO and it can be extremely difficult to get good links without a solid strategy. Here are 5 strategies that will help you get links to your website: 1) Guest posting. Guest posting can be a great way to get links to your website. A guest post position is like a guest on a talk show — you provide value by answering questions the host has on a specific topic. The key word here is relevant — the best way to get links to your site is through a guest posting. Guest posting on blogs or websites targeted towards your niche can also lead to more backlinks. Probably the most well known blogging platform on the internet, WordPress has a full-fledged SEO suite built in. The official WordPress SEO Guide has more details for working with SEO factors in WordPress. A few simple plugins are all you need to get started including wpslint. It does a great job of cleaning up your website and helps you keep it in line with Google standards. Big Commerce links and a lot of them — this platform has some heavy competition. To stay competitive, start setting up these things in your planning phase: A lot of credit goes to Ahrefs for developing and popularizing the Aramid Method. It is a testing and optimization strategy that helps you find what are the strongest customer groups and cut back on the low-value, low-converting segments. (An Aramid is a pyramid with the base of a customer at the bottom.) The Aramid isn’t just for ecommerce — it can be used for any site that is selling physical products. Sources have shown that Google actually prefers images over videos when theming. That’s why you should include images on your websites for SEO purposes. This is one of the easiest ways to get visitors to click on your website. It’s also a great way to build customer relationships.
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October 2021
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