1. Use the right keywords to attract your customers:
When writing blog posts, it’s important to use the right keywords to attract your customers. To do this, use Google Keyword Planner to find the right keywords. Once you’ve found the right keywords, include them in your blog post title, subheadings, and your first and last paragraphs. You can now begin to generate traffic to your blog post. On Medium, search engine optimization is where you can read about SEO best practices. Your posts are ranked by a quality score out of 100. Even with any hashtag, you add to your post, Google will still prioritize it based on the content of your post without you needing to do anything. You’ll also see influencers talking about topics related to the topic you are writing about. Guest posting is a great way to gain traffic for your website and improve your SEO. Guest posting on a relevant content platform' such as Reddit, Quora, or Facebook can be a great way to gain new engagement and potentially drive traffic back to your site. It can also be fun to upvote ideas you find upvoted on other content platforms you frequent. To find audience audiences, first, you need to find a niche and then niche groups. When searching for the first set of keywords, type the first few letters of the first few words of the arguments (ex. article: how article rose on Quora, “how to write articles that give value”). You can use the same keywords for both these different search statements. If you’re looking for topics to write about, keyword key in the topic. For areas to write about, keyword key in “are” or “what’s a fair price for an item in this area.” 2. Make sure your website is mobile-friendly: If you don’t make your website mobile-friendly, then you’re missing out on a huge part of your potential audience. According to recent studies, mobile devices account for more than half of all internet traffic. In 2020, the market penetration rate for mobile was 91%, accounting for 13.4% of the US’s total internet traffic. With the diffusion of smartphones continuing to increase, users will soon be on their business wherever they happen to go online. And with more and more people staying home for the foreseeable future, you must make sure your website speaks to them on their preferred method of connecting with people. Marketing is all about putting out great content that leads to a shared experience. This shared experience is created using SEO. You can create content that will attract the right people to your site and guide them to your product or service. To do this effectively, focus on three types of keywords: Keyword combination Rank domain difficulty 1–300 lowest. To translate your geographic and keyword focus into an optimized local SEO strategy, here are some key takeaways to note: Think about how you can link back to your own website — your home page, blog, or business page — to give your website a better local SEO. Don’t just use your entire domain — use a single keyword to gain a ton of local rankings. Intermittent and linkable content is key to helping search engines find insights within your website, allowing them to surface highly relevant content and bring up website traffic. This content can be achieved through experimenting with marketing techniques against competitors, ad copywriting, and website architecture. The bigger your website is and the more it contains, the more SEO benefit it will bring. 3. Optimize your business listing Conclusion: Local search marketing is a powerful way to attract an audience and drive conversions. But like traditional SEO, it’s getting more challenging as Google’s algorithms change. Local search marketing is a powerful way to attract an audience and drive conversions, but like traditional SEO, it’s getting more challenging as Google’s algorithms change. To take advantage of local listings, use Google My Business and Bing Places for Business to make sure your business information is accurate and up-to-date. Google recently announced they’re going to start using sites like Buy.com, Expedia, and Tripadvisor for their local SEO. This is a big deal because, historically, these types of sites have been used (or at least used to be) for advertising. To get ahead of the competition, adhere to guidelines laid out by these platforms about things like location restrictions and content restrictions. Bing Places, on the other hand, has much less strict guidelines. This is perfect because businesses just need to list their business phone number on their listing — and not worry about anything else. The platform uses the same URLs as Google My Business so businesses can get started with local SEO. It’s also worth taking advantage of the ‘Back to Index’ feature, which allows you to instantly have your ads showing on incoming search queries. It helps businesses know what keywords to target — no worries about hitting search results with irrelevant ads. Google’s Google My Business is a great place to begin local SEO. Find your local listing and sign in to furnish it and make it ‘live.’ Don’t forget to list your phone number, location, and state in it. Each of these is an element that Google My Business will use to index your business and target these searches. If your business is a blog, then you can also use Google Keyword Planner to help you target search queries. Again, these are already competitive search terms and, like any other tool, provide information on how Google is aiming to rank your site. As the name suggests, local SEO is focused on attracting customers looking for your products or services. The information Google delivers with your business listing is often enough to find potential customers. Conclusion: Local search marketing is a powerful way to attract an audience and drive conversions. But like traditional SEO, it’s getting more challenging as Google’s algorithms change.
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If you’re serious about using SEO to grow your local business, you need to make sure that you are dominating local search rankings. When potential customers use a search engine to look for businesses in their area, the results that they see will be based on a combination of “organic” and “paid” listings.
1. Get local business listing and reviews If your business has a website, make sure to add your business to all of the local business directories, like Yelp and Foursquare. If you don’t have a website, then these websites can be a great way to get local inbound links that can help you rank better in local search results. If you already have a website, make sure that it is correctly set up and optimized. Most importantly, make sure that it’s driving traffic and conversions for your business! If you’re using a local citation building solution like Whit spark, OpenTable, or Whit spark Business Profiles, you need to make sure that you are submitting all of your local business listings to the appropriate directories. To get your local listings to show up on the most popular local business directories, you need to use opt-in hosting services or ask your customer services staff to download their listings to you. Seeing listings on these sites will definitely boost your rankings in the local search engines. If you’re still using WordPress or some other content management system, make sure that it is setup correctly so that your page titles, meta descriptions, URLs and page content tags are optimized to show up on the most popular sites. If you’re using a platform like Hubspot, Optimizely or HABA — all three are great for local SEO — you need to make sure that the site is set up with Google Webmaster Tools data so that you can monitor your website’s performance in the search engines. If you have good product or website design, and a good user experience, then you need to make sure that your site has the basics like an easy navigation menu that is clear and shows the most important content. Lastly, make sure that you’re including all of your contact information in your site’s header and footer activities so that it is easily readable by users. Something like contact forms or a “FAQ” page that answers common questions will also work great. 2. Optimize your website for local search rankings Local search optimization is essential for your business. With over 90% of local searches having local intent, you want to make sure that people in your area can find you when they’re looking for local businesses. Adding your business information to Google My Business is one of the easiest ways to get listed on Google Maps. However, a lack of local SEO can be detrimental to your company’s success. When businesses compete in local search results, they must be focused, organized, and strategic. While your Google My Business listing is essential, it only takes one competitor to knock you out of the local rankings. What research has shown is that Google My Business rankings are independent of actual local rankings. This means that, if a local business that you have a strong local ranking for gets knocked out of the local rankings because it has a bad Google My Business listing, there is a good chance that a rival business will rise to take its place. There are three types of local SEO that you’ll need to be aware of if you plan on growing your Local SEO game. Keyword Research The first local SEO that you’ll need to focus on is keyword research. You need to make sure that you have a healthy mix of competitive keywords that can be used to help establish your business’s knowledge of local topics. These keywords will be extremely important when you’ve finally identified a potential target market and you’re in the process of analyzing leads and formulating a business strategy for a virtual or in-store visit. According to Moz, “keyword research involves discovering and analyzing topics and phrases that are nearby or directly relevant to your business so you can choose whether to target them with searches and content, or whether to leave them alone.” Your keyword analysis will have an immense impact with your business’ ability to rank locally. Use Google’s advanced search operator to see common search phrases: "your city + keywords. 3. Promote your business through social media channels to get more reviews The goal with having reviews is to get more people to see your content. If you’re able to get more people to see your content, you’ll be able to attract more customers and have more people buying your products. So, if you want to get more reviews, you need to promote your business through social media channels. I get asked this about 3 times a week, so I thought I’d address it here, for all of you people who want to build local businesses, stay local businesses, and dominate your local market. No Deal? No Problem! Not only will social media help you get more visibility in the eyes of potential customers, but it’ll also help you build a relationship with those customers and get them to see your brand as a trusted resource when you provide quality goods and services. If you’re a turnkey real estate investor, you may already be ahead of the game on this, because your local bank, real estate agent, financial institution, or another trusted source is already helping you get the word out through social media. Just don’t make the mistake of letting this be all you do — make a plan that works for you, your business, and your marketing. The simple truth is that in today’s atmosphere, consumers are increasingly doing business on their own. So always remember that your social media presence is your front door. Don’t give up! Recently, I did a survey with about 60 real estate agents who were dominating their local market. We measured the effectiveness of their content marketing efforts and asked them to share what they’re going to do differently this year to conquer their local market. Almost everyone of them thought that building relationships with their customers was one of their most important planks of the year. Almost every single agency shared that they’ve been attempting to get at least 1 customer to do a local search in the results using the PMD website that they’ve created for the purpose. 4. Establish yourself as an authority in your industry by providing content that is both useful and engaging to your readers If you want to establish yourself as an authority in your industry, then you need to be able to provide content that is both useful and engaging to your readers. When people are reading your content, what they’re looking for is to gain some kind of insight or knowledge that they can apply to their own lives. Therefore, you need to be able to answer these questions: If you’re a first-time business owner, then online information about running or becoming a business might be overwhelming. Make sure that you have an effective SEO strategy in place that can answer these types of questions: According to Neil Patel, the Google algorithm values the following when determining a competitor’s quality: To remain at the top of the rankings you need a professionally optimized website with a well-designed, thoughtfully-crafted listing. Therefore, make sure to follow the steps described in this article to create a professional listing on Google. If you use your website as an example, below are the kinds of things you should include when you create a website listing. If you are selling your own products or services, then you need to have enough pictures to substantiate your claim. Google Images is a good resource for pictures of products and also services. Pictures will help increase your site’s user rating and possibly even rank higher in Google search results. Need more help with creating professional Google Images listings? Check out this article for more info. If you use your website as an online shop for a specific product, then you need to include the seller’s contact information on your website at some point. If Google determines that you are selling a specific product, they will give you special treatment because they will pull the identifying information for your customer right into the search result. To know exactly how Google uses a website to support the search engine results page (SERP), make sure to read this article by Google’s For Business team about how they prioritize SERPs. 5. Promote your business directly to customers with Facebook ads and other paid advertising platforms Facebook ads and other paid advertising platforms are a great way to drive people to your business. Facebook ads are one of the fastest and most powerful ways to grow your business. By using Facebook ads, you can target people in your target market and create ads that will catch their attention and make them want to check out your business. However, it’s important to note that Facebook ads work best for businesses that have a single listing on the platform. A small local business owner can easily set up a small ad on their Facebook page and make it rank for all search requests, but it’s not something that a large corporation can do easily. Most people think that if they put enough effort into their local search engine ranking, they’ll rank on hundreds of local search engines. In reality, local search traffic is hard to come by. Small businesses have to do everything they can to be in the top three results on local search engines just like they would be on a national search engine. One the main factors that local search engines use to determine your ranking on a specific search is your “organic” or non-paid traffic. It’s important to have local search traffic in order for your page to rank for web searches. How does this affect local SEO? If a potential customer goes to a local search engine and sees only one result that refers to your business, they are less likely to search for your business. Unless you increase the number of listings on local search engines, your local SEO will decrease significantly. To rank on major search engines like Google or Bing in your local area, you need to have (at least) two or three listings on these local search engines, unless you have a website. If you don’t have any local search traffic, the only way you’re going to grow your business will be by adding local search traffic into your marketing funnel. It’s that simple. While everyone knows that backlinks are an important part of search engine optimization, there's not a lot of clarity about what exactly they do for your business. Knowing how to create a link building strategy can help you get more eyes on your business — and more customers. We've outlined the importance of backlinks, what works and what doesn't in this article.
1. What are backlinks and why do they matter? Backlinks are links that point to your website or blog from another site. Backlinks are important because they help search engines rank your website or blog higher in search results. The more backlinks you have, the more likely you are to rank higher on search engines. Google considers ranking permalinks (related search queries) to be the most important factor when it comes to the authority of your website for businesses. This is why adding backlinks in your content is vital. The simplest way to create links is through editorial contributions, such as guest posts on other websites or blog posts from industry experts, experts in a specific niche, or industry-specific news. But other types of contact may also work. The direction of links work in reverse: If you write a blog post that links from another blog, the other blog will act as a link to the original article on that topic. Once you've built links between your website and other websites, it is important to notify those sites about the new additions to the network. For example, a blog post written for a specific audience that links to an expert in the search engine industry may want to be notified when an article penned for another site mentions it. As of right now, you'll need to control over one link to help with your overall strategy. This is referred to as a rel=nofollow tag. When it comes to Google and the search engines, you should try to keep your webpages as relevant as possible (i.e. don’t spam link pages, or jump from one website to another) so it’s best for your rankings to have one. As a result, websites that receive traffic from the index are more likely to be included in Google’s ranking results. Google is constantly working to improve its ranking algorithm. To stay updated on new changes, such as when a rel=nofollow tag was added, sign up for Google Alerts here. 2. Backlinks from authoritative websites When it comes to SEO, backlinks are the name of the game. Backlinks are simply links that point to your website from other websites on the internet. When you get a site with lots of authority to link to you, that’s a backlink, and it’s a very valuable thing. Link building is what it sounds like if you don’t use spiders — while spiders help you discover sites with good SEO, they’re not strictly necessary. There’s a lot of misinformation out there surrounding links, misunderstandings about what do and don’t count as a link, and most importantly, very little clarity in terms of what a decent backlink looks like. While there are hundreds of content strategies, each with it’s own benefits and characteristics, there are certain things we can all agree on: We can also agree that following them results in additional traffic to your site and visibility in search results. Backlinks can also help your brand and marketing campaigns, boost brand visibility, increase your position in Google searches, and spread awareness of your business. The basics of backlinks include the following: There are tons of discussion forums and resource sites that you can contact for more information, however, the key terms and concepts are that backlinks bring traffic to your site, positioning your brand in the top results and increasing your Google visibility. These two things are crucial and after a brief explanation of each, the next logical question is — what if I already have a lot of these? What if, instead of creating new content to strengthen my front links, I optimize existing ones so that they’re more valuable? If you already have a solid collection of backlinks, that often will help you speed up the process of getting new ones. However, this can often be done using alphabetical indexing which saves time and allows you the opportunity to determine the best linking strategies for each individual location. 3. Links and social media Links and social media are the two most important things you need in the beginning. You need to be able to direct people to your blog, website or social media, so it’s important that you make it easy for people to find you. You need to ensure that your structure is clear and people are coming to a place where they can do business with you. Keyword searches are a great way to gather ideas and join forums to find out the techniques that are working for other people. By reading other people's posts, you are gathering ideas from other people for your own website. Typical link building strategy follows this: Highlight your own business and website within your related topics on relevant forums. Engage in conversations where people are discussing hard subjects related to your niche and industry. Engage in conversations measuring how effective other sites are in their relevant topics. If some people are saying your site is better, disagree strongly and update your content with new information. If some people are saying your site is worse, update your content with new information. If there is an in-depth discussion going on, comment on different threads to leverage your voice and educate the community. When it comes to creating good content on your own site, make sure it has relevance. Avoid creating keyword-stuffed content — since Google knows that you're trying to create content that ranks. A good rule of thumb is to create content that helps people and should answer their queries in as few words as possible, so that Google doesn’t have to work as hard with their content algorithms to get it ranked. Once you've created good content, ensure that it's evergreen. It should be updated regularly so that search engines index it and discover new activities and features within your website. Bounce rate matters I receive an email every week asking about analytics stuff in 2019. 4. Links from high-quality directories If you don’t have resources to hire an SEO specialist, you can still build links to your site. Hyndman says you can do this by writing guest posts for high-quality directories and reaching out to other bloggers and influencers in your niche to get them to link to your site. Take a hint from people who have built their own sites to build credibility in your professional area,” he says. “You can use sites like HubSpot for writers or sites like Inc. for entrepreneurs. Both offer great backlink opportunities.” Backlinks can be both valuable and time-consuming to create and maintain. Make sure you hire an SEO expert to make the process easier, and you’ll be on your way to linking and building a relationship with your potential customers. 5. Link building strategies for your SEO campaign Link building is critical for your SEO and it can be extremely difficult to get good links without a solid strategy. Here are 5 strategies that will help you get links to your website: 1) Guest posting. Guest posting can be a great way to get links to your website. A guest post position is like a guest on a talk show — you provide value by answering questions the host has on a specific topic. The key word here is relevant — the best way to get links to your site is through a guest posting. Guest posting on blogs or websites targeted towards your niche can also lead to more backlinks. Probably the most well known blogging platform on the internet, WordPress has a full-fledged SEO suite built in. The official WordPress SEO Guide has more details for working with SEO factors in WordPress. A few simple plugins are all you need to get started including wpslint. It does a great job of cleaning up your website and helps you keep it in line with Google standards. Big Commerce links and a lot of them — this platform has some heavy competition. To stay competitive, start setting up these things in your planning phase: A lot of credit goes to Ahrefs for developing and popularizing the Aramid Method. It is a testing and optimization strategy that helps you find what are the strongest customer groups and cut back on the low-value, low-converting segments. (An Aramid is a pyramid with the base of a customer at the bottom.) The Aramid isn’t just for ecommerce — it can be used for any site that is selling physical products. Sources have shown that Google actually prefers images over videos when theming. That’s why you should include images on your websites for SEO purposes. This is one of the easiest ways to get visitors to click on your website. It’s also a great way to build customer relationships. If you're trying to get a business off the ground and build it from the ground up, local SEO is an important part of your strategy. The truth is that in today's day and age, local search engine optimization actually matters more than ever before. Read this blog post for three ways to improve your local SEO.
1. Mapping is the easiest way to get started with local SEO The easiest way to get started with local SEO is to use Google My Business. It’s a free tool that you can use to add information about your business and connect with customers. It’s a great way to get the basics in place so that your business can show up in search results. Let’s suppose your business name is Zoom.com. When you sign up on Google My Business, you can add a business locator snippet in the form of a URL: Zoom.com is the largest US web-based video conferencing service, providing participants with the option to start, manage, and share Zoom meetings anywhere in the world while keeping their own identities hidden. Zoom is a photography studio that has over a decade of experience in video marketing, photo arts and unique experiences to provide digital experiences since 2009. We offer video immersive experiences combined with professional photography for all types of organizations ranging from schools and conferences to healthcare, corporate America, academic institutions, and social clubs. Upload your business locator URL, set up a connection on your local account, and start growing your local SEO organically. To get started, start by adding a couple of information fields and refreshing the page. You wouldn’t push your local SEO initiative out in the open like this… Let’s get to work. Google maps have been critical in helping the majority of people navigate the world. Because it’s a free tool, SEO is essential. “Search engine suggestions can make or break your local SEO efforts.” — Google Google Maps aren’t all that obvious. They have a yellow icon you can click on to reveal more information about the place. Click on Google Maps and you’ll find the following info. Once you hit the local SEO zoom level, you’ll start seeing results. Descriptors can mean a bunch of things. Local SEO requires that you check three things: Let’s go over these before moving on. “The more specific the better!” — Google Don’t be all vague. Make a headline that captures your reader’s attention. 2. Create more content for your site and gain backlinks to help your site rank higher on search engines You can use blogs, videos, and photos to create new content for your site. Include keywords that will help search engines to rank your site higher. Backlinks, or incoming links to your site, from other sites help search engines rank your site higher. So why is it that I rarely see articles or best practices on this topic? It's because So.co is not the first place your readers go. When you provide value to your audience by providing something of value to other people, before you give to yourself, the search engines will see it. You can learn how to create worthwhile content below. What if I said your local page on So.co was ranking on page 1 in my city. I had to guess at a couple of keywords because I don't spend a whole lot of time on So.co. And of course, Google has provided me their top 10 keywords for my city from 2014 to 2020 (with the exception of Covid-19… see next point) as a guide for how to improve the website. How? Also by watching our best practices video that features tips, tricks, and conversions for ten keywords. There are people who pay bloggers for extra content and benchmarks. There are businesses like ours who have paid Google to give us extra traffic to help with our ranking on Google’s local search engine. In this video, we go into more detail on this topic. Google wants to make sure that you have a good representative set of backlinks pointing from your site to your site. Backlinks do not necessarily need to be internal links. Any site can have an external link working for it. Google will put these points in an SEO report called Google webmaster tools (GTM) and they will show you the number of backlinks pointing to your site. Think of this as the gold standard for the quality of your site—high number of backlinks. 3. Get reviews from customers who have already purchased your products or services When it comes to getting online reviews, you should be looking to get reviews from customers who have already purchased your products or services. You want to avoid getting reviews from customers who haven’t actually purchased your service or product. To get the most out of this local SEO blog post, follow the copy and formatting guidelines above (and comment on the post if you have an issue with anything). Before launching your business or product online, always look to see if it’s already on the web that people are talking about. For example, if I’m starting a blog and I search for “running shoes online” or “portable air conditioner repair online” on Yelp, it will show up on the first page of the results with some backlinks pointing to my site. This is a great example of local SEO because people who have already discussed your product with their friends and family are the ones who will end up being the biggest supporters of it. When you provide a link to a landing page with more details about your product or service, you are essentially helping potential customers find more information about it before purchasing it. This creates a true lead because before they even purchase the product, they have to LOOK for more information about it. Reviews are a great way to do that. Adding quality reviews to your local SEO strategy goes hand-in-hand with mimicking the influencer economy and ultimately winning the favor of the local residents that your business is trying to attract. Anybody who wants to attract the attention of local residents should create frequent content that is shared via email blasts, social media posts, and text messaging. People are getting more and more picky about how they want to purchase the products they’re looking at online. Conclusion: Local search engine optimization is important whether you're an online business or a brick-and-mortar business. Use this information to help raise awareness of your business in your hometown and beyond! Moving forward with your website’s local search engine optimization is important, whether you run an online business or a brick-and-mortar business. Though you may think that your website’s visitors are all from your hometown, you should still think about this information because you never know who might be looking at your website. Before you begin local SEO, you first need to know whether or not Google pulls this information into their database. If this is the case, then your SEO is only half-way done. However, as much as this information is helpful, Google only pulls location information into the local part of their database if the business has set up a Google Maps location. So, let’s get onto all the steps you can take to make sure your business Google-friendly and increase website traffic. Before you start optimizing your website (and local SEO in general), you first need to figure out if your website is accessible. In other words, in Google’s own words, is a website accessible? On our Interstate 906 website, I once saw such a response pop-up in Google Maps. So, know what you’re getting into before you tackle local SEO optimization. While you do have options when it comes to traditional SEO, if you haven't got all of your website information in a Google-friendly format, consider local SEO alone. While the simplified My Site tool can be a great tool to use to scan for accessibility, there are free SEO crawlers that will take care of this for you. Launched back in 2015, the My Web accessibility checker is the only one of its kind. Honestly, we didn’t think this tool would get popular until we realized how important accessibility is to our readers. With this tool, you simply enter your website’s content, which can be about anything on your website, and it will give you an overview of the accessibility of it. |
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October 2021
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