If you're trying to get a business off the ground and build it from the ground up, local SEO is an important part of your strategy. The truth is that in today's day and age, local search engine optimization actually matters more than ever before. Read this blog post for three ways to improve your local SEO.
1. Mapping is the easiest way to get started with local SEO The easiest way to get started with local SEO is to use Google My Business. It’s a free tool that you can use to add information about your business and connect with customers. It’s a great way to get the basics in place so that your business can show up in search results. Let’s suppose your business name is Zoom.com. When you sign up on Google My Business, you can add a business locator snippet in the form of a URL: Zoom.com is the largest US web-based video conferencing service, providing participants with the option to start, manage, and share Zoom meetings anywhere in the world while keeping their own identities hidden. Zoom is a photography studio that has over a decade of experience in video marketing, photo arts and unique experiences to provide digital experiences since 2009. We offer video immersive experiences combined with professional photography for all types of organizations ranging from schools and conferences to healthcare, corporate America, academic institutions, and social clubs. Upload your business locator URL, set up a connection on your local account, and start growing your local SEO organically. To get started, start by adding a couple of information fields and refreshing the page. You wouldn’t push your local SEO initiative out in the open like this… Let’s get to work. Google maps have been critical in helping the majority of people navigate the world. Because it’s a free tool, SEO is essential. “Search engine suggestions can make or break your local SEO efforts.” — Google Google Maps aren’t all that obvious. They have a yellow icon you can click on to reveal more information about the place. Click on Google Maps and you’ll find the following info. Once you hit the local SEO zoom level, you’ll start seeing results. Descriptors can mean a bunch of things. Local SEO requires that you check three things: Let’s go over these before moving on. “The more specific the better!” — Google Don’t be all vague. Make a headline that captures your reader’s attention. 2. Create more content for your site and gain backlinks to help your site rank higher on search engines You can use blogs, videos, and photos to create new content for your site. Include keywords that will help search engines to rank your site higher. Backlinks, or incoming links to your site, from other sites help search engines rank your site higher. So why is it that I rarely see articles or best practices on this topic? It's because So.co is not the first place your readers go. When you provide value to your audience by providing something of value to other people, before you give to yourself, the search engines will see it. You can learn how to create worthwhile content below. What if I said your local page on So.co was ranking on page 1 in my city. I had to guess at a couple of keywords because I don't spend a whole lot of time on So.co. And of course, Google has provided me their top 10 keywords for my city from 2014 to 2020 (with the exception of Covid-19… see next point) as a guide for how to improve the website. How? Also by watching our best practices video that features tips, tricks, and conversions for ten keywords. There are people who pay bloggers for extra content and benchmarks. There are businesses like ours who have paid Google to give us extra traffic to help with our ranking on Google’s local search engine. In this video, we go into more detail on this topic. Google wants to make sure that you have a good representative set of backlinks pointing from your site to your site. Backlinks do not necessarily need to be internal links. Any site can have an external link working for it. Google will put these points in an SEO report called Google webmaster tools (GTM) and they will show you the number of backlinks pointing to your site. Think of this as the gold standard for the quality of your site—high number of backlinks. 3. Get reviews from customers who have already purchased your products or services When it comes to getting online reviews, you should be looking to get reviews from customers who have already purchased your products or services. You want to avoid getting reviews from customers who haven’t actually purchased your service or product. To get the most out of this local SEO blog post, follow the copy and formatting guidelines above (and comment on the post if you have an issue with anything). Before launching your business or product online, always look to see if it’s already on the web that people are talking about. For example, if I’m starting a blog and I search for “running shoes online” or “portable air conditioner repair online” on Yelp, it will show up on the first page of the results with some backlinks pointing to my site. This is a great example of local SEO because people who have already discussed your product with their friends and family are the ones who will end up being the biggest supporters of it. When you provide a link to a landing page with more details about your product or service, you are essentially helping potential customers find more information about it before purchasing it. This creates a true lead because before they even purchase the product, they have to LOOK for more information about it. Reviews are a great way to do that. Adding quality reviews to your local SEO strategy goes hand-in-hand with mimicking the influencer economy and ultimately winning the favor of the local residents that your business is trying to attract. Anybody who wants to attract the attention of local residents should create frequent content that is shared via email blasts, social media posts, and text messaging. People are getting more and more picky about how they want to purchase the products they’re looking at online. Conclusion: Local search engine optimization is important whether you're an online business or a brick-and-mortar business. Use this information to help raise awareness of your business in your hometown and beyond! Moving forward with your website’s local search engine optimization is important, whether you run an online business or a brick-and-mortar business. Though you may think that your website’s visitors are all from your hometown, you should still think about this information because you never know who might be looking at your website. Before you begin local SEO, you first need to know whether or not Google pulls this information into their database. If this is the case, then your SEO is only half-way done. However, as much as this information is helpful, Google only pulls location information into the local part of their database if the business has set up a Google Maps location. So, let’s get onto all the steps you can take to make sure your business Google-friendly and increase website traffic. Before you start optimizing your website (and local SEO in general), you first need to figure out if your website is accessible. In other words, in Google’s own words, is a website accessible? On our Interstate 906 website, I once saw such a response pop-up in Google Maps. So, know what you’re getting into before you tackle local SEO optimization. While you do have options when it comes to traditional SEO, if you haven't got all of your website information in a Google-friendly format, consider local SEO alone. While the simplified My Site tool can be a great tool to use to scan for accessibility, there are free SEO crawlers that will take care of this for you. Launched back in 2015, the My Web accessibility checker is the only one of its kind. Honestly, we didn’t think this tool would get popular until we realized how important accessibility is to our readers. With this tool, you simply enter your website’s content, which can be about anything on your website, and it will give you an overview of the accessibility of it.
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October 2021
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